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Mac Donalds & Quick : the battle leader – challenger

20 Dec

Mac Donald’s & Quick must have a great imagination to develop marketing strategies to attract and retain customers: new menus, investments for children target, launch of light and green products…

Let’s analyze what are their main strategies in terms of positioning, targeting and communication :


The fast food brands’ little war

6 Dec

The little “war” between fast-food brands worldwide and especially in Europe is now familiar for most countries, between the biggest ones: McDonald’s and Burger King.

In Germany, Mcdonald’s created recently with the help of one of the biggest advertising agency, DDB°, a new TV spot showing a little boy who finally found the solution to eat their McDonald’s fries peacefully:

In USA, Burger King launched in 2008 an advertising campaign against the leader McDonald’s on billboards:

The ad clearly said “Silly Whopper, that’s a Big Mac box,” in order to tell us with the humor way that Burger King’s standard burger (the Whopper) is bigger than McDonald’s biggest burger (the Big Mac).

A real little war is now started… To be continued 😉


8 Nov

Welcome to our Blog, fast food lovers!

Can you live without going to McDonald’s, Quick or KFC at least once a month? Or are you just curious about the news, best deals, improvements and strategies regarding the fast food sector?

We are happy to announce you that you are on the right blog to get some information on everything you have ever wondered about! In fact, we will provide you with some key facts that we selected and put together all in one place.

Your research will be easy, fast and convenient thanks to the “Search the Blog” tool located on the upper-right side of the page.

We encourage you to come and visit us often, as the fast food sector is constantly changing, and we want you to be up to date with everything that is going on!

We are looking forward to get your feedback, or any comments that you may have on an article, video or post from this blog.

We wish you a pleasant visit!

The Fast Food Team