Burger King’s coming back in France ?

6 Dec

In October 2010, Burger King created the buzz with an advertising campaign showing the Whopper – the most famous BK’s burger – and saying « A deux pas d’ici » (« 2 minutes from here »). People were thinking about the coming back of BK in France.

Actually it was just a buzz created in relationship with Eurostar, in order to promote train tickets from Paris to London in 2h15.

Few days after, a TV spot related to this print ad, presented the burger as a real TV ad and ending with the journey « Gare du Nord – Saint Pancras, London- Burger King » and the logo of Eurostar company.

Eurostar has succeed to spread the rumor about BK’s coming back in France, and finally create the buzz about themselves and their train tickets offer.

Recently, an information that Buger Kings is willing to be back in France in 2012 appeared on the net. Apparently, we would find again the famous Whopper, onions rings and Pizza burgers only on the motorway rest areas for the moment…

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