Burger King – Have it your way

6 Dec

Name : Burger King (BK)

    Founder : James McLamore & David Edgerton, 2 students of the School of Hotel Administration,

openned the first restaurant called « Insta Burger King » in Miami, 1954.

    Headquarters : Miami-Dade, Florida

    Best-sellers : Whopper (hamburger)

Key figures :

–       At the end of 2010 : BK has more than 12,200 outlets in 73 countries (66%in USA). N°3 fast-food chain behind McDonald’s and Wendy’s.

–       Net income (Financial year 2010) : US$ 186.8 million

–       About 40 000 employees

 Comments:

Burger king openned its first restaurant in France in 1980 in Paris, Champs-Elysées. BK growth slugged whereas Quick and McDonald’s launched at quite the same time in France grown up and openned new restaurants. BK openned only few restaurants, and no one out of Paris. That is the main reason why they failed on the French market, and closed their 16 restaurants in 1997.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: