“The McDonald’s Effect”

18 Nov

There were three main issues attributed to the fast food industry:

–   Poor retention of personnel

–   High level of waste that this type of business entailed

–   Heavy cost to replace items like dishes or silverware.

The McDonald’s brothers (Maurice & Richard) came up with a new strategy: their famous assembly line method of preparing burgers that would revolutionize the fast food industry. Needless to say that this was a huge success, so much that Ray Kroc bought McDonald’s in 1961, for $2.7 million. It would also not be long before other famous names in the fast food industry would start to emerge (Burger King, Kentucky Fried Chicken, Wendy’s…).

This is the “American” story, but a question still remains: how did the fast food industry make its way into the French way of life?


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