Foreigners’ Behavior

18 Nov

Foreign families traveling together, or even single adults will be tempted to take a meal on the run. The larger chains benefit greatly from it due to brand loyalty and equity. If a brand is well known, traveling consumers will be more likely to use the establishment as a safety net, especially when traveling with children. Their expectations are also significant: the same quality of service that is found in their home country is expected everywhere else.

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